Jan 24, 2021 | Dysfunctional Family Winery, Sonoma, Sonoma wine tasting panel, wine and motorcycles
Customers support our on-line launch…
Quick shop link: Dysfunctional wine Discount code at check out: “Hydeout”
Memories of a motorcycle adventure to Patagonia, Argentina
Tasting panel at the winery
Reader’s ask: “What part of the wine business is actually fun?” The wine business can be a complicated industry to navigate. Many wineries employ a team of professionals to help plan their way through branding, pricing, packaging, target demographics, the logistics of inventory planning and distribution, etc. Building distribution channels and tracking sales metrics requires expertise and data. And the wine industry, like many, is now an environment where “big data” rules the day. Careful dissection of customer acquisition costs, customer purchasing habits, and distribution channel metrics now takes place in dark rooms pouring over carefully accumulated data. And frequently the wines need to be similar from one vintage to the next – in order to meet and keep meeting a customer’s expectations.
I am not fascinated with that part of the business. For me as a smaller operator, I much prefer focussing all of my attention on growing grapes and making wines. And rely somewhat on creativity and luck to obtain customers. We produce wines which are rarely similar from one vintage to the next, as the quirky labels testify, often reflecting the individual vineyard sites as they change from one season to the next, experimenting with various techniques and blends and barrels in the winery, and offering wines to our customers who enjoy getting away somewhat from the ‘expert scores’ and ‘safe’ cookie-cutter profiles. It takes a certain degree of confidence to sell wines like this. And it definitely takes a certain degree of risk for customers to try our wines. For those who have tried us out, we sure appreciate your courage!
There’s still time to order wine with a “blog subscriber discount” using the code word “Hydeout” – just enter the word “Hydeout” when you check out from the on-line shopping portal found here: https://www.sonocaia.com/shop/
Pruning our ‘Estate Reserve’ Sagrantino vineyard in the winter of 2021.
View of one of Hydeout Sonoma’s client vineyards, this spectacular property is just above the small town of Sonoma. Looking north, old head-pruned zin in the foreground, on the above-left is a lavender field and above that is a new Petite Sirah vineyard on a very steep side-slope, and in the background-right is a new Cabernet block planted just last year. These were already open fields, the drainage corridor has been carefully preserved (see center of image), and no trees were taken down.
L-R, Cynthia, daughter Sophia, and me – on a chilly morning out in the vineyards on the reliable Polaris UTV reviewing recent pruning. We thank you all for the continued support of our new Dysfunctional brand launch.
Sep 18, 2020 | Dysfunctional Family Winery, firefighters, pandemic, smoke taint, Sonoma, virus, Wine
A smoky harvest like no other…
Pandemic, wildfires, smoke, and riots. And who can forget the electromagnetic solar pulse that destroyed the electrical grid! While all this mayhem has been going on, the Sonoma wine industry has been grappling with a grape harvest like no other.
While firefighters fought blazes across the west, growers attempted to protect their employees from the virus with masks, thermometers, and testing while also protecting the valuable grape crop from endless exposure to smoke. The compounds from smoke can settle on the grapes and be metabolized into the fruit through the grape skins. In some wines, the effect will be little to none and the smoke is no cause for worry. In other cases, experts and trained consumers will detect the smoke taint in the wine after 6 months or so. Behind the scenes, most winemakers are saying that the frequency of smoke taint is overblown. We’re just not seeing detectable levels as wines complete fermentation. But no one wants to be caught pressing a narrative that could appear to be self-serving. Click here to read a detailed story on smoke taint from noted SF Chronicle wine writer Esther Mobley and this article by noted chemist Clark Smith.
Here are some photos of Hydeout Sonoma’s first few days of the smoky harvest:
Bringing in the fruit:
We managed to bring in great fruit despite the many challenges, and thankfully most of it looks to be free of smoke taint. But we won’t really know for sure until a few months from now when a) the lab test results are back and b) the wine is safely in barrels.
Processing the fruit:
This time-lapse video link below says it all: Click here for the time lapse video of the winery crush pad. Note that each white bin that arrives and departs represents a half-ton of fruit, equal to about 80 gallons or 35 cases of finished wine. I am standing atop the catwalk at the top of the frame ruling over my loyal subjects.
A 1/2 ton bin of Syrah waiting for the de-stemmer
Surprising news about what wine drinkers care about:
Grape growers and winemakers live and breathe farming and fermentation all year long, and many wine marketers wrongly assume that is what consumers want to hear about. But no, it appears that they are not very interested in how the wine is made or for that matter even how it’s grown. The top three important pieces of information consumers are after are 1) wine type, 2) flavor and taste, and 3) where the wine was produced. I suppose then a word to the wise – no more putting people to sleep droning on and on about farming methods, special blocks, blending trials, oak barrels, and so on.
Dysfunctional Family Winery construction news:
After 3 1/2 years of Sonoma County-required studies for a micro-winery Use Permit, we finally ‘turned some dirt’ and started digging test pits to reconfirm the building foundation requirements.
Excavator operator Jim Rong digging the test pit next to the old barn which will become the winery some day.
Don Whyte from PJC Geotechnical climbs into the test pit to study and report on the soil characteristics. We tossed in a Coors Light and a small dog and said “have fun down there”.
Happy winemaker:
Underway with my 21st vintage. My happy face and the bags under my eyes is a regular gift from the long days of every harvest. That hat on my head, my local gym, well, I haven’t seen the place since March.
Were you perhaps wondering who is this brave firefighter featured at the top of this post? His name is Dennis Wornick, and he is our middle child. He is a wildland firefighter with the U.S. Forest Service ‘Texas Canyon Hotshots’ based in LA. I am not certain where or when this picture was taken, but it was likely either on the Red Salmon Complex fire in or on the Dolan fire in Big Sur; and today his crew went into the Bobcat fire.
